To SPOT CLEANSE/DEODORIZE any pet. Feet, face, tails, anals, skin folds, ears and around eyes come to mind quickly. Muddy feet on a cold day, hound dogs that like to roll in whatever, long haired dogs whose feces almost makes it to the ground but still gets a little stuck in the hair, eye stains or just to clean up and smell good before the company comes over NO LONGER REQUIRES A WET PET. 

Great for cleaning Hot Spots, necks, tails, between moist toes and other focal areas.  Hydorcortisone helps relieve itching and swelling

ANAL SAC expression. This eye opening, unpleasant experience is about to get mildly less disgusting. Instructions are placed on all bottles for pet owners to learn to do this in the comfort of their own home. The end point is a clean sac with a deodorized ""wet wipe"" and no lingering adverse odor.

Medicated baths just became easier. Wet wipes should afford an easier application of topical therapy instead of tedious wet baths.

EAR CLEANSING.  Wet Wipes can make cleaning the outer ear and vertical canal easier. Hydorcortisone helps relieve itching and swelling

CATS. Any time you have to bathe a cat, it's war and somebody always gets wounded. Now clean them with a wipe. Stud Tail, chin acne, rodent or eosinophilic ulcers or granulomas, urine and fecal mishaps come to mind as being easier to handle.